#1 Fair and Ethical Treatment: Frugi does loads of good stuff, but most importantly they make sure that everybody gets looked after. They choose organic cotton because the farmers and their families don't run the risk of being poisoned by yucky pesticides, and the farmers receive a fair price for their hard work. The clothes are made in ethical factories, by adults who receive a proper wage and work sensible hours.
#2 Quality and Style: Frugi's clothes are designed to make children and their parents giggle and smile. They make sure that seams are strong, fabric is forgiving and sumptuously soft (not scratchy) and waistbands don't pinch.
#3 Organic farming: All Frugi clothes are made from 100% certified organic cotton, grown by 'Frugi farmers" in India. These farmers come from a number of rural villages and form part of a big co-operative. It's a really great thing, and the farmers get a much better price for their fairly traded organic cotton. And of course, the fact that they aren't using nasty pesticides is way better for them and their families - no risk of yucky chemicals being washed into their hut or sprayed over their own food crops.
#4 Working together: Frugi clothes are made in a few different factories in India, Turkey and Portugal. Once the cotton has been carefully hand picked by the farmers it gets sent to the mill where it gets turned from big fluffy cotton bols into usable cotton yarn, and into fabric that can be used to make the very delicious clothes that we all love so much. Once designs are complete, the design team works directly on-site with the factories to ensure the designs are clear and they all work together to create the beautiful resulting clothes. All the people who work in Frugi factories are over 19 years old, and they all receive a fair, fixed salary for their hard work and work decent hours.
#5 Seriously Green Packaging: All Frugi clothes are packaged in fully compostable non-GM potato starch bags... you can quite literally put them on a compost heap and let it rot away. How amazing is that?!
So who is Frugi? Frugi was originally called "Cut4Cloth" as their organic cotton baby clothes were specifically designed to allow extra room for cloth-diapered babies. As the brand grew ti include children and maternity wear, it was re-named Frugi, which means "fruits of the earth" in Latin. Frugi's mission is to be the most desirable and trusted brand on the planet.
Frugi is based in the UK. Their organic cotton is farmed in India. Apparel is made in India, Turkey and Portugal.
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